Futurex Completes a Successful Multi-City Indian Tour with Regional Partner Applied Payments
I’ve just returned from a series of successful project development meetings in Mumbai and Kochi with our regional partner, Applied Payments. Over the course of the week, we hosted product introduction meetings with industry leaders spearheading exciting developments in India’s payment infrastructure. During these events, Renjith Palamattom, Director of Applied Payments, and I presented Futurex solutions and conducted workshops with organizations including National Payments Corporation of India, FIS, Tata Communications Payment Solutions, South Indian Bank, and more. The reaction to Futurex’s highly advanced technology and total solution capabilities was very well received by comparison to the traditional “black box” legacy technologies of our competitors.
The payments industry in India faces some unique challenges that we are excited to work with. Strong efforts are being made to make banking, card-based transactions, and electronic payments available to a greater number of previously unbanked individuals. India has a high amount of cash-driven commerce, but it is also seeing a surge in electronic payment transactions. The increase of mobile transactions has brought the need for forward-thinking solutions, particularly in the ePOS market.
Applied Payments, an official Futurex distributor, has over 35 years of industry experience and offers a locally based group of experts that can supply and support Futurex technology and provide payment system consulting, specializing in retail and banking industries. The leadership of Applied Payments has significant experience in their fields crafting personalized payment platforms and implementing solutions with additional implementation experience in Africa, and the Middle East.
The Indian marketplace is growing rapidly. Futurex, with a 34 year track record and a Hardened Enterprise Security Platform trusted by enterprise and Tier-1 customers worldwide, is ideally placed to speak to new prospects about their potential future requirements and advise on complete solutions for their needs. We are working closely with Applied Payments to ensure the successful introduction, deployment, and ongoing local support of the complete range of Futurex Hardened Enterprise Security Platform solutions and significantly increasing the current installed customer base in India.